Royalty Flooring, Inc. (“Royalty Flooring,” “we,” “our,” or “us”) values your privacy and security. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or engage with us on social media. By using our website or interacting with us online, you agree to the practices outlined in this policy. If you have any questions, contact us at [email protected].

Information We Collect and How We Use It

Our goal is to collect privacy information in a friendly, customized, and efficient manner. We collect:

• Personal information you provide to us;
• Automatically collected anonymous data;
• Non-personally identifiable information.

1. PERSONAL INFORMATION YOU PROVIDE TO US:

Royalty Flooring may ask customers for personal details to access specialized content, register, participate in discussions, or enter contests. This includes demographic details and unique identifiers for a personalized experience and password verification.

We use this information to market our business, promotions, and services, maintain accounts, and record transactions. If you provide an email address, we may send updates about Royalty Flooring products, offers, and services. You can unsubscribe anytime. (Refer to the “Choice” section for details.)

INFORMATION YOU POST ON OUR SITE

Our Site allows you to share free-form comments or product reviews. Publicly posted information may appear in search engines or other platforms. Avoid sharing details you wish to keep in privacy.

SWEEPSTAKES AND CONTESTS

We may request information for sweepstakes and contests. Participation is voluntary. Details like name and address help notify winners and distribute prizes. If a contest is co-sponsored, we may share participant details. To avoid this, do not enter. We encourage reviewing co-sponsors’ privacy policies.

DISCLOSURES AND TRANSFERS

Royalty Flooring does not sell or rent personal data unless:

• You grant permission;
• Required by law;
• Related to a business sale or transfer;
• Shared within our corporate group;
• Needed for legal claims;
• Shared for marketing purposes, in line with the original collection intent.

DATA RETENTION

We retain personal data only as long as necessary for its intended purpose. Retention periods consider data sensitivity, risks, and legal requirements.

2. AUTOMATICALLY COLLECTED ANONYMOUS DATA

We use industry-standard tools like pixel tags to track email engagement. When a recipient opens an HTML email, our service provider records relevant data. This helps improve future email delivery.

We track IP addresses to analyze trends, diagnose issues, and enhance our services. Third-party partners, like Google Analytics, measure website usage, improve functionality, and tailor content. These partners receive only non-personal data.

Advertising partners collect IP addresses and anonymous data to serve targeted ads. Social media platforms, like Facebook, may use tracking pixels to measure ad performance.

What is a cookie?

Cookies are safe text files stored on your device. They help recognize visitors and personalize browsing. Disabling cookies may impact Site performance.

Your consent

By using and browsing the Site, visitors consent to cookies being used according to Royalty Flooring’s privacy policy. Opting out of cookies may impact the Site’s performance. 

Important notice about cookies

No cookies or information collected through them is sold to a third party.
To learn more about these and other third-party analytical tools, and how to opt out of cookies using your browser settings please visit www.aboutcookies.org.

COOKIES USED ON THIS SITE

Strictly Necessary Cookies

Essential for navigation and features like the shopping cart.

Analytical/Performance Cookies

Help us improve website functionality by analyzing visitor behavior.

Functionality Cookies

Store your preferences for a personalized experience.

3. NON-PERSONALLY IDENTIFIABLE INFORMATION

The Royalty Flooring, Inc website may collect non-personally identifiable information during your visit, such as your browser type, operating system, domain name, or IP address. An IP address is a number that identifies a specific computer connected to the internet. Web servers automatically identify your computer by its IP address. When you visit pages on our website, our servers log your IP address. We do not link IP addresses to any personally identifiable information. This means that your session will be logged, but you remain anonymous to us. IP address information is used only to improve the service of the website and is then discarded at the end of each session.

We also collect information through “referrers” and various environmental variables. A “referrer” is information that the browser passes to our web server, which references the URL from where you came. “Environmental variables” include, among other things, the domain from which you access the internet, the time you accessed our website, the type of browser, operating system, or platform used, the internet address of the website you left to visit us, the names of the pages you visit while on our website, and the internet address of the website you then visit. We collect all of this information to allow us to detect broad demographic trends, provide information tailored to your interests, and enhance your experience on the website.

PROFILING

To enhance our website and provide you with relevant information and offers, we may create a non-identifiable profile based on the pages you visit within our site. This helps us understand your interests and improve your browsing experience.

4. GENERAL

LINKS TO OTHER WEBSITES

Royalty Flooring is not responsible for the privacy practices or the content of such other websites. Third parties may independently collect information about website visitors when they view ads or other communications from third parties through Royalty Flooring. We encourage our users to read the privacy statements of every website they visit before submitting any personal data to these websites. This Privacy Policy applies solely to the use of our Site.

NOTIFICATION OF CHANGES

Royalty Flooring may amend this Privacy Policy at any time. Your use of the information we collect is subject to the Privacy Policy in effect at the time such information is used. If we make changes to our Privacy Policy, we will inform you by clearly posting a notice on our Site or sending you an email so you are always aware of the information we collect and how we use it.

SPECIAL POLICY REGARDING INFORMATION FROM CHILDREN UNDER SIXTEEN

This Site is not targeted to children under the age of 16, and we do not knowingly request personally identifiable information from any child under the age of 16 without parental consent. If we receive such information, we will delete it as soon as we discover it and will not use it or share it with third parties.

CHOICE

• You may choose not to provide us with any contact information.
• You may set your browser to reject cookies and erase cookies that have already been placed on your hard drive.
• If you do not want your personal or non-personal information merged with cookie and other information, you should not use the Site or should adjust your browser settings appropriately.
• If you no longer wish to receive communications from Royalty Flooring, you can opt-out by following the unsubscribe instructions included in each communication.
• If you would like to modify or delete information associated with your account, you can do so by contacting us directly.
• If personally identifiable information changes, you may update such information by contacting us.

DATA RIGHTS

We respond to all requests that we receive from individuals who wish to exercise their data protection rights in accordance with applicable data protection laws. You may have the following rights depending on the country in which you live:

• You may choose to access, correct, update, or request deletion of your personal information.
• You may object to the processing of your personal information.
• You may withdraw your consent at any time if we have collected and processed your information with your consent. Withdrawing your consent will not affect the lawfulness of any processing that we conducted prior to your withdrawal, nor will it affect the processing of your information conducted in reliance on lawful processing grounds other than consent.
• If you have any questions or requests related to your personal information or how Royalty Flooring processes it, please contact us at [your contact email]. Proof of identity may be required to protect personal data against unauthorized access. Any personal data collected to respond to an inquiry or fulfill a request will be retained for 90 days after request closure and then deleted. This will allow for follow-up processing as necessary. 
• If for any reason you are unsatisfied with how Royalty Flooring has handled your personal data or your data request, you may contact your local Supervisory Authority (an independent public authority) to lodge a complaint.

DATA STORAGE AND MAINTENANCE

All personal data collected is stored and maintained in the United States, unless legally required to be kept elsewhere. Personal data are always processed by Royalty Flooring in a manner that best ensures their security.

Royalty Flooring may share personal data with its service providers (e.g., a company that physically stores data on computer servers) to manage a business account or when otherwise permitted or required by law. Royalty Flooring’s service providers are required by contract to adhere to the same data protection laws that Royalty Flooring follows to further ensure data security.

SECURITY

Royalty Flooring makes every effort to have reasonable security procedures in place to protect against the loss, misuse, or alteration of information under our control. If you have any questions about the security of our website, you can send an email to [email protected].