“Royalty Flooring, Inc. (“Royalty Flooring,” “we,” “our,” or “us”) is committed to protecting the privacy and security of your information. This Privacy Policy explains how we collect, use, and safeguard the personal information we obtain from you when you visit our website or interact with us on social media platforms. By using our website or engaging with us on social media, you consent to the practices described in this policy. If you have any questions or require clarification, please contact us at [email protected].

Information We Collect and How We Use It

Our primary goal is to collect information in a friendly, customized, and efficient manner. We collect:

• Personal information you provide to us;
• Automatically collected anonymous data;
• Non-personally identifiable information.

1. PERSONAL INFORMATION YOU PROVIDE TO US:

Royalty Flooring may request customers who seek access to specialized content or services, register to use our Site, participate in discussion boards, or enter contests to provide personal information, including demographic details and unique identifiers. This enables us to offer a more personalized experience and verify passwords.

The personal information we collect may be utilized to advertise or market our business, promotions, or services, maintain accounts, and record transactions. For example, if you provide us with your email address, we may send you emails informing you about Royalty Flooring products, programs, offers, and services. You may unsubscribe from these emails at any time. (Refer to the “Choice” section below for more information on changing your email preferences.)

INFORMATION YOU POST ON OUR SITE

Our Site provides you with opportunities to share information such as free-form comments or product reviews. Information you post on discussion boards on the Site may appear in the public domain, such as through search engines or other publicly available platforms, and may be “crawled” or searched by third parties. Do not post any information that you are not comfortable revealing to the public at large.

SWEEPSTAKES AND CONTESTS

From time to time, we may request information from you in connection with sweepstakes and contests we offer on our Site, where permissible. Participation in these sweepstakes or contests is completely voluntary; you have a choice whether or not to disclose this requested information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip/post code, etc.). Contact information will only be used to notify the winners and award prizes. Royalty Flooring may co-sponsor sweepstakes and contests with other companies, in which case the user’s individual contact and demographic information is likely to be shared with these companies. If you do not wish to have this information shared, do not enter the sweepstakes or contests. While we require these companies to maintain the privacy of the registrants’ information, please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of each and every website that they visit. This Privacy Policy applies solely to information collected when you visit our Site.

DISCLOSURES AND TRANSFERS

• Royalty Flooring will not sell, rent, disclose, or transfer your personal information to any third party except when one of the following conditions is true:
• We have the individual’s permission to make the disclosure;
• The disclosure is required by law;
• The disclosure is reasonably related to the sale or other disposition of all or part of our business or assets;
• The party to whom the disclosure is made controls, is controlled by, or is under common control with Royalty Flooring;
• The disclosure is reasonably necessary for the establishment or maintenance of legal claims;
• The disclosure is to entities who sell or market our products, provided the disclosure is consistent with the purpose for which the personal information was obtained.

DATA RETENTION

Except as otherwise permitted or required by law, Royalty Flooring only retains personal data for as long as necessary to fulfill the purposes for which it was collected. To determine the appropriate retention period for personal data, Royalty Flooring considers the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or processing by other means, and any applicable legal requirements.

2. AUTOMATICALLY COLLECTED ANONYMOUS DATA

Following standard industry practice, Royalty Flooring uses pixel tags and other methods to gather information about the emails it sends to registered Site users. Pixel tags are tiny graphic files included in HTML-encoded email messages. When such a message is opened in an HTML-capable email program, the recipient’s computer accesses Royalty Flooring’s email service provider’s servers to retrieve the pixel tag file, allowing the provider to record and store information. This information is used to optimize the delivery of future messages to specific recipients.

Royalty Flooring also maintains log files tracking IP addresses to analyze trends, diagnose server problems, and monitor traffic/usage to provide better service to clients and Site visitors.

Royalty Flooring engages with third parties, such as Google Analytics, to measure the use of its websites and applications, make improvements, tailor the Site and online services to likely interests, and conduct market research. Information provided to third parties does not include personal information. Users who do not want their use of the Site tracked should not use it.

Third-party service providers may serve advertisements on Royalty Flooring’s behalf across the internet. These providers may collect IP addresses and non-personally identifiable or de-identified information about visits to the Site to serve Royalty Flooring ads while visitors are on other websites. This information is anonymous or de-identified and does not include personal information. Third-party advertising websites, such as Facebook, may use tracking pixels to track the success of ads run on such websites.

Third parties with whom Royalty Flooring partners to provide features on the Site may use cookies to collect and store information.

What is a cookie?

Cookies are safe text files stored on a computer or mobile device by a website visited. They recognize a visitor’s presence and actions, customizing the visit to meet their needs. Royalty Flooring uses cookies primarily to provide customers with a better browsing experience and to improve the Site. Cookie information may be linked with any personally identifiable information provided.

Your consent

By using and browsing the Site, visitors consent to cookies being used according to Royalty Flooring’s privacy policy. Opting out of cookies may impact the Site’s performance. 

Important notice about cookies

No cookies or information collected through them is sold to a third party.
To learn more about these and other third party analytical tools, and how to opt out of cookies using your browser settings please visit www.aboutcookies.org.

COOKIES USED ON THIS SITE

Strictly Necessary Cookies

These cookies enable you to navigate the Royalty Flooring, INC website and use its features, such as the shopping cart. They collect personal data, but the data collected is only stored temporarily.

Analytical/Performance Cookies

These cookies help us understand how visitors use the website so we can improve its functionality and tailor the content we provide. We typically work with independent measurement and research companies for these services, resulting in “third-party cookies.” While personal data is collected, the information gathered only identifies your computer and not you as an individual. All data collected is aggregated anonymously.

Functionality Cookies

Functionality cookies record information about the choices you make on our website, allowing us to customize your future visits based on those choices. Personal data is collected to personalize your experience on the website and enable you to share pages on social media sites.

3. NON-PERSONALLY IDENTIFIABLE INFORMATION

The Royalty Flooring, Inc website may collect non-personally identifiable information during your visit, such as your browser type, operating system, domain name, or IP address. An IP address is a number that identifies a specific computer connected to the internet. Web servers automatically identify your computer by its IP address. When you visit pages on our website, our servers log your IP address. We do not link IP addresses to any personally identifiable information. This means that your session will be logged, but you remain anonymous to us. IP address information is used only to improve the service of the website and is then discarded at the end of each session.

We also collect information through “referrers” and various environmental variables. A “referrer” is information that the browser passes to our web server, which references the URL from where you came. “Environmental variables” include, among other things, the domain from which you access the internet, the time you accessed our website, the type of browser, operating system, or platform used, the internet address of the website you left to visit us, the names of the pages you visit while on our website, and the internet address of the website you then visit. We collect all of this information to allow us to detect broad demographic trends, provide information tailored to your interests, and enhance your experience on the website.

PROFILING

To enhance our website and provide you with relevant information and offers, we may create a non-identifiable profile based on the pages you visit within our site. This helps us understand your interests and improve your browsing experience.

4. GENERAL

LINKS TO OTHER WEBSITES

Royalty Flooring is not responsible for the privacy practices or the content of such other websites. Third parties may independently collect information about website visitors when they view ads or other communications from third parties through Royalty Flooring. We encourage our users to read the privacy statements of each and every website they visit before submitting any personal data to these websites. This Privacy Policy applies solely to the use of our Site.

NOTIFICATION OF CHANGES

Royalty Flooring may amend this Privacy Policy at any time. Your use of the information we collect is subject to the Privacy Policy in effect at the time such information is used. If we make changes to our Privacy Policy, we will inform you by clearly posting a notice on our Site or sending you an email so you are always aware of the information we collect and how we use it.

SPECIAL POLICY REGARDING INFORMATION FROM CHILDREN UNDER SIXTEEN

This Site is not targeted to children under the age of 16, and we do not knowingly request personally identifiable information from any child under the age of 16 without parental consent. If we receive such information, we will delete it as soon as we discover it and will not use it or share it with third parties.

CHOICE

• You may choose not to provide us with any contact information.
• You may set your browser to reject cookies and to erase cookies that have already been placed on your hard drive.
• If you do not want your personal or non-personal information merged with cookie and other information, you should not use the Site or should adjust your browser settings appropriately.
• If you no longer wish to receive communications from Royalty Flooring, you can opt out by following the unsubscribe instructions included in each communication.
• If you would like to modify or delete information associated with your account, you can do so by contacting us directly.
• If personally identifiable information changes, you may update such information by contacting us.

DATA RIGHTS

We respond to all requests that we receive from individuals who wish to exercise their data protection rights in accordance with applicable data protection laws. You may have the following rights depending on the country in which you live:

• You may choose to access, correct, update, or request deletion of your personal information.
• You may object to the processing of your personal information.
• You may withdraw your consent at any time if we have collected and processed your information with your consent. Withdrawing your consent will not affect the lawfulness of any processing that we conducted prior to your withdrawal, nor will it affect the processing of your information conducted in reliance on lawful processing grounds other than consent.
• If you have any questions or requests related to your personal information or how Royalty Flooring processes it, please contact us at [your contact email]. Proof of identity may be required to protect personal data against unauthorized access. Any personal data collected to respond to an inquiry or fulfill a request will be retained for 90 days after request closure and then deleted. This will allow for follow-up processing as necessary. 
• If for any reason you are unsatisfied with how Royalty Flooring has handled your personal data or your data request, you may contact your local Supervisory Authority (an independent public authority) to lodge a complaint.

DATA STORAGE AND MAINTENANCE

All personal data collected is stored and maintained in the United States, unless legally required to be kept elsewhere. Personal data are always processed by Royalty Flooring in a manner that best ensures their security.

Royalty Flooring may share personal data with its service providers (e.g., a company that physically stores data on computer servers) to manage a business account or when otherwise permitted or required by law. Royalty Flooring’s service providers are required by contract to adhere to the same data protection laws that Royalty Flooring follows to further ensure data security.

SECURITY

Royalty Flooring makes every effort to have reasonable security procedures in place to protect against the loss, misuse, or alteration of information under our control. If you have any questions about the security of our website, you can send an email to [email protected].